Fashion Apps that Help Retailers to Serve their Customers
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Mobile apps are starting to make an impression on businesses whether they are small or big. There are now fashion apps that are aimed at fashion retailer’s better serve their customers with features that will customers find what it is they are looking for.
Fashion App Features
1. Store Locator
This may seem like a trivial feature, but it is very important for customers to be able to see when the store is open as well as to find the closet store to them. Also letting customers know about upcoming events can draw them towards the store. One such app is Kohl.
2. Catalogues, Reviews and Videos
Fashion apps that include a product catalogue, reviews and also videos will not only entertain customers, but information that will increase the understanding of a product is highly beneficial to the customer as well as the retailer.
In order to entice customers in making a purchase, the fashion apps can include high definition product images. This is because customers are expecting to see clear product images on a small screen.
4. Searching for Outfits
Generally you will search for fashion according to either the price or size, but you are able to search according to tag or trend. This will help customers in finding the best outfit whether they search by theme that is a party or by trend. One such fashion app is iRunway by Wet Seal.
5. In stock
Customers will want to see if the product they are looking at is in stock at a particular store before they make the trip. Target has such a feature in their app.
Fashion apps such as Gap have a dedicated channel that is used for promotions, new arrivals, coupons and other such content that customers can be notified about.
Fashion apps don’t all have to be about the price as shown by PINK Nation by Victoria Secret. Apps can engage customers with games and reward them with badges.
8. Augmented Reality
One feature that can be introduced into fashion apps is an augmented reality, where customers are able to try on the clothes through the use of the phones camera. Tommy Hilfiger has been experimenting with this recently.