Why does your Business need its own App

business app

Why does your Business need its own App

Mobile apps are not just for the big businesses. Small and mid sized businesses are following in this mobile trend as an effective mobile strategy involves more than just a mobile friendly website.app

So why does your business need a mobile app?

Visibility to Customers at All Times

People are spending more time on their mobile devices, but only a handful of these applications make up the bulk or their total usage. Users still need to unlock, scroll and scan their devices for the apps they are looking for. It can be an advantage to be in the way of this as users are likely to remember seeing your app.

Create a Direct Market Channel

Apps can have many functions as they can offer prices, general information, search features, booking forms, messengers, user accounts, news feeds and more.

A big advantage of having an app is that all this information is given to customers at their fingertips.

With push notifications means that you are closer to direct interaction and can remind customers about your services and products.

Value to your Customers

You can make it possible for customers to collect their rewards and loyalty points on the mobile app. This will equal more downloads and more return customers.

Brand and Recognition

A mobile app can contribute to your brand awareness.

With a mobile app you can do anything you want with it. You can make it look and feel how you want it to. However, you will want to create an app that has features that your customers will love.

The more that you are able to get your customers involved with your app the more likely they are to buy your product or service.

Customer Engagement

No matter what you are selling, your customers will need a way in which they are able to reach you.

Having a message feature in the app will make the difference in how you communicate with customers.

Stand Out

Mobile apps are still rare among small businesses, which is where you can take a leap ahead of your competition. Be the first in your area to offer a mobile app.

Customer Loyalty

One of the most important reasons that you should consider building your own mobile app is customer loyalty.

Best Android Apps for Businesses


Here are the best apps for your Android device that will help you with your business.

Microsoft Office for Tablets

Microsoft has launched a full-featured version of office that can be put on your Android tablet. The Android apps include PowerPoint, Word and Excel and work like the full desktop versions.

They have been optimized for touch devices with large, easy to tap buttons.

They also integrate with Microsoft’s OneDrive cloud storage platform so your documents are synched on all devices.

Google Docs, Sheets and Slides

Google’s own collection is the best productivity suite for Android and include Docs for word processor, Sheets for a spreadsheet edit and Slides that allow you to create presentations.

These Google apps have more features and clean interface with tools that allow you to insert images, table’s charts and other elements. There are also compatible with Microsoft Office files so the transition between your mobile and desktop is seamless.

Google Drive

Google Drive is a top pick for solid cloud storage for Android as this service is built into your device. Google Drive allows you to store documents and files online so they are backed up and easily accessible from anywhere on an Android as long as you has Internet connection.

Microsoft Remote Desktop

This is a reliable and secure way to connect to your work PC from your Android phone or tablet. You are also able to use your Windows applications on the go.


There are a few advantages of OneNote over other note taking apps. There is an easy to use interface and it syncs all your notes to OneDrive so they are backed up on the cloud for access.

OneNote is best used when there is a stylus so you can draw diagrams and write notes. The app is also able to transcribe handwritten notes so that they can be searched later on.

Amazing Business Apps for Small Businesses

business apps for small businesses


Small businesses and entrepreneurs are relying more on savvy apps to help to help with their business. Here is a look at some of these amazing business apps for small businesses. Post sponsored by www.sureswipe.co.za


Evernote is an app that ensures its users are able to remember everything. You can store, organize and share text, voice notes and photos. This allows you as an entrepreneur to keep track of all of your brilliant ideas.

Google Drive

The Google Drive app allows users to seamlessly port and edit files from PC to tablet to smartphone. It is a full office suite and a full cloud drive, so you can store all of your files.


The FormMobi app allows professionals to gather and distribute data on any mobile device. There is a robust functionality and a tool that allows you to fill out forms on the go. You can take photos, record audio, create CAD sketches and collect signatures.


This is a revolutionary networking app that allows entrepreneurs to have virtual business cards. Trade contact info, files and photos by bumping two smartphones together.


Tripit is for those that travel and keeps track of all arrangements in one simple to use place. The app will also gather maps, weather updates and directions so that travelling becomes pleasant rather than a chore.


LocalVox is a web-marketing app so that a business can build their brand online. You can publish events, news and announcements across various online outlets.


Expensfy is an app that helps you to keep track of business expenses and mileage and you can scan and upload receipts. You are also able to file receipts by trip and submit expense reports to employees.


Asana is a simple to use and an alternative to complicated work management software. Users can manage work projects and personal projects in a friendly and useable interface.

Apps that Teach your Kids About Personal Finance


You can help your children understand how to save and to budget through the use of a smartphone.

Here are some apps that children can use to help them to save and to learn smart money skills.

Savings Spree

Money Savvy Generation, a financial education company created Savings Savvy. This app teaches children important finance skills.

The app has six games, which allows players to earn money where they can then choose to save it or spend in a virtual piggy bank much like a card payment system. The goal is to build a nest egg.

As children will have to make decisions on how to save, spend and invest, they will learn the consequences of each money decision they make.


This app uses the idea of the traditional piggy bank. Through the use of PiggyBot children are able to understand how to manage their allowances and are able to visualize the money that their parents give them.

A visual piggy bank works for children as they can see how much of their budget they earn and spend.

Green$treets: Unleash the Lootgreen$treet unleash the loot

This app is a game where children are given the chance to help an endangered animal and learn about finances. Players are given a budget and they will need to decide if they will buy animal food, shelter and toys before the animal is released back into the wild.

The game enables children to create a relationship with the animal and to also budget wisely so they can reach their goal.

Renegade Buggies

Renegade buggies are a fast shopping game that challenges children to save as much money as they can. Kids complete stages in the game where they will then accumulate buggie bucks that they can use to save or invest.


This app uses prepaid credit cards. The parent can create bank accounts where the account will record the child’s giving habits, savings and spending.

FamZoo is also able to keep track of allowances given, purchases, money that has been earned through the child doing chores and any loans that they have given. The app allows parents to have a direct role in teaching kids to be responsible with money.

Money Management Apps


Money Management Apps

By having a balanced budget will help to keep your finances in check, but if you have a money management system that is far from streamlined then you can use money management apps. These will help you to understand your finances better.


This is a free app that can be downloaded on iOS, Windows and Android. With this app you will get all the tools that you need to manage your earnings, savings, spending and budgeting. It does this by syncing up to your account and funds.

Each of the sections will organize everything so that you have a better view of your finances. The Updates section will include all of your transaction and also how your accounts are being used. In the Overview section you will get the totals of your accounts, your credit score, and your monthly budget, alerts when you are over budget and your spending is also broken down in categories.


This is a free app that can be downloaded on iOS and Android devices. This is a good app for those that want to create a budget that is based on cash flow.

The envelopes system is like that of putting money away in envelopes that are allocated to certain areas.

The envelopes section can then be used to divide up your monthly budget and understand your spending habits. Items that are recurring can be placed in a time frame.

This is a great app for people that have their pay at different schedules like freelancers.




This is a free app that can be downloaded on Android and iOS devices. The app will begin with questions about your financial goals to help you plan your money in the long run. Your bank accounts will be first synced and there is a lot of security and confirmations.

Once you are synced with Mvelopes you will have an envelope system that will ask you to define an income and to create budget. You are then able to think realistically about your accounts and your income really looks and also what a realistic budget will look like.

Once your accounts are loaded, you will define your income and create a budget that separates your spending from your bank accounts. You will then be spending on budget instead of what is in your account.


Review of Hootsuite for Social Media Management


Review of Hootsuite for Social Media Management

With Hootsuite you will have access to many social networks. The main advantage of using Hootsuite is that it is able to connect to more social networks. With Hootsuite you will be connect to the most popular networks including Twitter, Facebook, LinkedIn, Instagram, WordPress.com, Foursquare and also lesser known sites like Mixi.

The account level that you have with Hootsuite will determine the number of social networks that you have access to. The levels of accounts that you are able to get are Free, Pro and Enterprise. The free version will only give you access to three networks.



The interface is organized by tabs, so that users are able to divide engagement activity into social networks and streams.

For instance one tab is able to contain personal social media sites and another will have the user’s business accounts.  Tabs can also be assigned to the different networks.

Streams allow users to segregate content within social networks.

Hootsuites posting interface has been improved and is now easier to use, but is still out of the way until it is needed. The interfaces are opened by hovering over sent to or compose message fields.

A feature of Hootsuite that is unique is the directory that supplies access to more than 100 apps. These apps allow the users to monitor social networks and sites.

Even the interface is easy to use it can become confusing at times, with so many social networks and profiles appearing as there can be so much activity appearing in a single tab.

Hootsuite offers many components which can get complicated. These components include analytics, assignments, contacts and app directory. It can take time to learn how to use and understand these features.

The costs of Hootsuite can start to add up especially if you add a second member and some of the apps need a premium subscription.

Smaller businesses may see that Hootsuite offers more features then it actually needs. Hootsuite performs well though when just the basic features are used.



Apps for Style


Apps for Style

Fashion designers are warming to the idea of e-commerce as well as getting on board with smartphone apps. There are already some big designers that have brought out iPhone apps to show off their collections and in fewer instances allow the user to shop.

apps for style

E-bay has launched a free fashion app that allows the users to browse and buy merchandise. There are over 20 million fashion items and users can even ‘try on’ clothes and build a virtual closet.

These are some of the top apps for style and fashion for the iPhone.


This app takes photos from some of the internets most respected blogs such as the Sartorialist, Face Hunter and Lookbook. There is a lack of sorting functionality with the app, but if you are looking for a quick look then there is no better way to see style in one spot.

Diane Von Furstenberg

Von Furstenberg said that’ We already do so many things from our phones, so shopping is a natural progression’. Von Furstenberg’s app allows the user to shop through the ‘Looks We Love’ section or by going through the collection. The app has Facebook sharing capabilities and access to her Twitter feed. The app though does not allow for 24/7 shopping though so if you place an order at night it will only be addressed at regular business hours.

Gap StyleMixer

With the Gap StyleMixer app allows the user to mix and match Gap items with pieces that you already have in your closet. You are able to create outfits using uploaded photos or use the Mixer to browse Gap products and create head to toe new looks. When you shake your phone the mixer will create a random combination of pieces including accessories and shoes. You are able to share your uploaded looks with the Community function as well as browse other outfits that users are creating.


You can look through 50 000 shoes in the Finder or you can search though the shoes by the style and designer. The app will shoes are on sale and will connect you to buy it now retailers. The app is functional and offers good close ups of the items, but better browsing filters need to be introduced.

ShopStyle: Mobile

This app collects clothing and accessories from more than 100 e-commerce sites such as Bluefly, Asos and others. You can browse through or use the filters to find items. If you find that perfect item, the app will redirect you to an online retailer. This app is for those who aren’t entirely sure what they want and want to see what is out there.


Fashion Apps that Help Retailers to Serve their Customers


Fashion Apps that Help Retailers to Serve their Customers


Mobile apps are starting to make an impression on businesses whether they are small or big. There are now fashion apps that are aimed at fashion retailer’s better serve their customers with features that will customers find what it is they are looking for.

Fashion App Features

1. Store Locator

This may seem like a trivial feature, but it is very important for customers to be able to see when the store is open as well as to find the closet store to them. Also letting customers know about upcoming events can draw them towards the store. One such app is Kohl.

2. Catalogues, Reviews and Videos

Fashion apps that include a product catalogue, reviews and also videos will not only entertain customers, but information that will increase the understanding of a product is highly beneficial to the customer as well as the retailer.

3. Images

In order to entice customers in making a purchase, the fashion apps can include high definition product images. This is because customers are expecting to see clear product images on a small screen.

4. Searching for Outfits

Generally you will search for fashion according to either the price or size, but you are able to search according to tag or trend. This will help customers in finding the best outfit whether they search by theme that is a party or by trend. One such fashion app is iRunway by Wet Seal.

5. In stock

Customers will want to see if the product they are looking at is in stock at a particular store before they make the trip. Target has such a feature in their app.

6. Content

Fashion apps such as Gap have a dedicated channel that is used for promotions, new arrivals, coupons and other such content that customers can be notified about.

7. Entertainment

Fashion apps don’t all have to be about the price as shown by PINK Nation by Victoria Secret. Apps can engage customers with games and reward them with badges.

8. Augmented Reality

One feature that can be introduced into fashion apps is an augmented reality, where customers are able to try on the clothes through the use of the phones camera. Tommy Hilfiger has been experimenting with this recently.


Essential Fashion Retail Apps


Essential Fashion Retail Apps

Fashion is always changing or perhaps you have seen something in a magazine or on a celebrity and want to know where you are able to get it, well you can turn to some fashion retail apps that have been created for just this purpose.

These are some of the essential fashion retail apps that you need so you can stay on top of fashion and where to get it.

Essential Fashion Retail Apps


As a stylist you may want to show off certain outfits and as a fan of the stylist, you may want to know where you are able to get similar outfits, this is where the fashion app LIKEtoKNOW comes into play, as stylists can upload outfits onto Instagram.

Users of LIKEtoKNOW will need to sign up so that the service is able to sync with their Instagram account. The aim is to allow users not only to see what their favourite fashion bloggers are wearing, but to also know where they can get it.

Once a user likes an image, an email is sent with the details of the outfit and links to shops where they are able to get similar items.

2. The Netbook

The Netbook is a fashion app that is a mix of Pinterest and Instagram and comes from the empire of Natalie Massenent’s. This fashion app though is by invitation only, but on the social media site they have created the clothes and accessories are all laid out in an eye pleasing way. When a user decides to like one of these images, it is added to their profile. You can also look at what your favourite fashion icons are wearing and buying.

3. Snap Fashion

fashion apps

Image Source: paperdroids.com

Have you ever seen an item, but have no idea where you can get it? This is where Snap Fashion comes in as a user can take a picture of the item they are after and search over 300 000 products for a similar item.

On the web version of this fashion app, a user can paste a link to an image of the item that they are after.

4. The Hunt

If you are looking for a top fashion software solution where you are able to socialise, share and help others to find what they are looking for then the Hunt is the app you should get.

The fashion app allows users to communicate with others and have other user’s source information about an item they are after. You can snap and upload the picture of the item that you are looking for and the Hunt community will help in tracking down the item.