Review of Hootsuite for Social Media Management
With Hootsuite you will have access to many social networks. The main advantage of using Hootsuite is that it is able to connect to more social networks. With Hootsuite you will be connect to the most popular networks including Twitter, Facebook, LinkedIn, Instagram, WordPress.com, Foursquare and also lesser known sites like Mixi.
The account level that you have with Hootsuite will determine the number of social networks that you have access to. The levels of accounts that you are able to get are Free, Pro and Enterprise. The free version will only give you access to three networks.
The interface is organized by tabs, so that users are able to divide engagement activity into social networks and streams.
For instance one tab is able to contain personal social media sites and another will have the user’s business accounts. Tabs can also be assigned to the different networks.
Streams allow users to segregate content within social networks.
Hootsuites posting interface has been improved and is now easier to use, but is still out of the way until it is needed. The interfaces are opened by hovering over sent to or compose message fields.
A feature of Hootsuite that is unique is the directory that supplies access to more than 100 apps. These apps allow the users to monitor social networks and sites.
Even the interface is easy to use it can become confusing at times, with so many social networks and profiles appearing as there can be so much activity appearing in a single tab.
Hootsuite offers many components which can get complicated. These components include analytics, assignments, contacts and app directory. It can take time to learn how to use and understand these features.
The costs of Hootsuite can start to add up especially if you add a second member and some of the apps need a premium subscription.
Smaller businesses may see that Hootsuite offers more features then it actually needs. Hootsuite performs well though when just the basic features are used.